|
Xero Mobile Announces Partnership with Sennari
(Los Angeles and Cupertino CA) - June 12, 2007 -- Xero Mobile (Pink Sheets:XRMB) announced today that the wireless service provider has agreed to a partnership with Sennari, Inc., whereby Sennari's industry leading Mobile 2.0 platform (M20) will power Xero Mobile's ad-subsidized phone service.
The M20 platform is the only mobile marketing platform capable of storing user profile and asset information on a user opt-in basis. This patent-pending technology enables highly-targeted mobile campaign management and comprehensive reporting at the end-user level.
"Xero Mobile has an opportunity to turn the mobile phone into a viable promotional channel, adding significant value to both the wireless subscriber and advertiser," said Bill Barhydt, CEO and President of Sennari. "Through this strategic partnership, mobile users, especially those representing the youth market, will benefit from the relevant promotional offers delivered, while advertisers will finally be able to capitalize on third screen media."
"Sennari's mobile marketing solutions and services, addressing loyalty within the consumer wireless space, will be key for Xero Mobile as we move forward with developing our ad-subsidized mobile phone service for college students," said Allan Brown, CEO and President of Xero Mobile.
About XERO Mobile
Los Angeles-based Xero Mobile combines two of the largest and most dynamic markets in the U.S. — mobile phones and advertising. Targeted to the 17.3 million-strong college market, Xero will offer subsidized wireless services. In return, students will agree to accept a number of relevant ads on their handset each day. Each ad provides the student with free mobile airtime. Prominent national advertisers will be able to send permission-based TV-style ads with the accuracy of direct mail, the accountability of the web and the intimacy of mobile. The company is publicly traded on the Over-The-Counter Pink Sheets under the symbol "XRMB". For more information, visit www.xeromobile.com.
About Sennari
California-based Sennari, Inc., the wireless industry's leading Mobile 2.0 Platform (M20), provides its customers with the ability to create a 1-1 customer relationship via connected applications, collective intelligence, and applied behavioral marketing. M20 technology takes mobile customer relationship management to the next level, enabling marketers to target, deliver and measure mobile content, campaigns and applications from a single platform. Carriers, handset manufacturers and brands rely on Sennari's M20 platform to gain a better understanding of their customers--thus enabling companies to build loyalty, boost brand awareness, and increase revenue through the mobile channel.
return
|
